CNN reported earlier this week that Honda has released a specialized class of the Honda Fit car — the “She’s” car which is geared towards female drivers.
You gotta give Honda credit on this one: they really listened to the female market here.
In addition to Honda’s helpful inclusion of the She’s car in white, black and brown (as well as the aforementioned pink) — all designed to match popular shades of eye makeup — the car also features special air conditioners that don’t dry out the skin on my hands and tinted windows because we all know that women’s eyes are far more sensitive to bright lights. Frankly, I find it amazing that we women even dare to go outside at all; maybe this is why we’re so much more comfortable doing domestic chores at home, where we can use curtains to block the devastating effects of the sun.
The interior of the car is also designed to cater to the female market; which we can tell because the leather stitching is also adorably pink. And check out that inspired heart in the “She’s” logo!
The Honda Fit She’s car is available to Japanese buyers, so CNN trekked out into the streets of a Japanese city to ask women how they felt. The universal response — “Kawaii!!” The lone dissenting response was a non-Japanese woman who found the car “a little sexist”.
“A little sexist”? “A little sexist”?!?
Pah, I say. I think it’s genius. I mean, think of all the lives we could save here. For example, I know that every time I try to drive all these masculine-coloured cars — in their ghastly Y-chromosomal shades of red, blue and grey — I get so distracted by how much they don’t match my makeup and carefully coordinated outfit that I routinely drive my car headfirst into walls. And, I think I could totally justify the cost of buying a Honda Fit She’s for myself and having it shipped from Japan, given how much money I’m going to save in skin lotion, anti-wrinkle cream, and sunglasses now that I can take advantage of the special air conditioning and window tinting in my new car!
And, who knows? There might even be other incredible features in this car that specifically cater to the female consumer: maybe the GPS comes pre-programmed with an app that automatically locates all the nearby hair salons, spas, and manicurists in a 10 mile radius. And maybe the trunk includes a miniature shoe rack so I can have a ready selection of stiletto heels with me at all times, and a handy blow dryer and vanity table that pops out of the glove compartment so that I can touch-up my makeup on the fly.
The only way this could get better is if Honda installed a writing surface so that I can drive my adorable new pink “For Her” car while I simultaneously use these awesome pink “For Her” pens from Bic:
