In 2014, self-described “dating coach” Julien Blanc drew the attention of feminists (myself included) for a series of videos wherein Blanc engaged in street harassment of Japanese women, boasted of groping them while yelling nonsensical Japanese words like “Tamagochi” and “Pikachu”, and advised workshop attendees to use physical and verbal coercion, including choking, in order to “assert dominance”. A public outcry against Blanc ensued – coordinated in the hashtag #TakeDownJulienBlanc – noting that Blanc’s behavior is illegal in many of the countries that he visits, and these activities culminated in Blanc being formally banned from travel to Australia, the United Kingdom, and Singapore, with additional efforts focused on his travel to other countries such as Canada, Japan and Germany. Eventually, Blanc was invited onto CNN to be interviewed by Chris Cuomo, and in that segment, Blanc offered a qualified pseudo-apology for his videos and workshops.
In one of my first posts about the Julien Blanc outcry, I urged us to focus not solely on stopping Julien Blanc, but rather to see Blanc’s videos as symptomatic of the broader misogyny of the pick-up artist community. As shocking as Blanc’s videos and endorsed techniques are to the wider world, they are not unusual within the subculture of pick-up artistry. This is a community where the deep-seated fear of being labeled as a “beta” perpetuates a culture of misogylinity — the defining of masculinity through ownership of female sexuality. This is a community where #MasculinitySoFragile has been distilled into its most concentrated form, where heterosexism runs rampant, and where any notions of feminism and female agency are met with open hostility. In that context, the racialized violence of Julien Blanc’s teachings is not exceptional; rather, it is par for the course.
It should come as no surprise, therefore, that another self-described pick-up artist has stepped into the vacuum left open when Julien Blanc was taken down. It should also come as no surprise that the same racism and misogyny endemic of Blanc’s videos has reappeared.