In Charlotte, North Carolina, the Black community is calling for a boycott of Missha Beauty  after the owner Sung Ho Lim and another female employee were caught on cellphone video physically assaulting an unidentified female customer, who appears Black. Both Lim and the unidentified female employee appear to be Asian American.

The confrontation apparently began when store employees accused the unidentified customer of shoplifting. However, the customer is heard in unedited videotape footage immediately denying the charge, and inviting employees to check her purse. Less than a minute later, Lim and the other store employee again confronted the customer which devolved into a shoving match. Lim then escalated the confrontation by shoving the customer in the throat, kicking her multiple times, and eventually placing her in a chokehold — a potentially life-threatening maneuver — while the customer pleads for him to get off of her. Indeed, eyewitnesses say that the customer was gasping for air while Lim was on top of her. Reports The Root:

“When he was choking her, he was almost choking her to death. She was gasping for breath, and he was continually choking her,” Teresa Mosely, a customer who buys from Missha Beauty three times a week but says that she won’t continue doing so, told the news station.

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