If you were watching that thrashing of the Denver Broncos by the Seattle Seahawks last night, chances are you caught Axe’s Superbowl ad, which suggested that world peace could be achieved through heterosexual love.
In the ad, four scenes representing international militarism and aggression are interspersed: 1) Iranian nuclear armament, 2) the Vietnam War, via the iconic helicopter scene of Miss Saigon, 3) North Korean mass conformity, and 4) the tank of Tiananmen Square, reimagined with Russian players. In all four scenes, the love of a woman prevents each of the men from military aggression, and the ad concludes with the insipid message: “Make Love. Not War.”
And while that Coca-Cola ad — and the racist backlash against it — is probably going to grab all the headlines this post-Superbowl Monday morning, I gotta say: yes, this Axe ad was all sorts of wrong (video after the jump).
Continue reading “The problem with that Axe #KissForPeace Superbowl ad”
Originally posted on The Nerds of Color
My boyfriend and I rarely go to the movies these days: tickets are overpriced, concessions are empty calories, 3D makes our heads hurt, and no one seems to follow basic theatre etiquette anymore. But, we make the rare exception for blockbuster movies: any film for which the special effects necessitate a big screen. Earlier this summer, we braved the Friday night mall crowds to check out Iron Man 3. Without fail, we found ourselves seated next to a trio of fanboys who, moments after the room darkened, launched themselves into a loud and obnoxious litany of Mystery Science Theatre commentary on the 15 minutes of trailer, each statement of amateurish snark blasted at full volume so that the entire movie-going audience could “share” in this bit of uninvited “fun”.
When the trailer for “The Wolverine” came on, MST Fanboy #1 – the fanboy who of the bunch was both loudest and closest to us — let out a shrill squeal. “I so can’t wait for when this comes out! It’s gonna be epic,” he declared loudly to no one in particular between fistfuls from his bucket-sized popcorn, and the rest of us found our lives enriched by the knowledge of his growing excitement about this movie, or at least by a momentary respite from the scathing and unrelenting witticism that he had unleashed upon the other trailers.
(By the time the movie started, it was clear that these fanboys had no plans of letting up. 20 minutes in as Robert Downey Jr.’s Tony Stark led us through his post-Avengers PTSD, we pointedly turned to MST Fanboy #1 and hissed loudly to get his attention. As soon as he turned to us we snapped: “Hey, dude, we can ALL hear you, and you’re not funny enough to justify this. You need to shut up. Now. ” The rest of the movie was enjoyed in much-appreciated silence punctuated by periodic glares of sullen reproach from my left.)
I’ll be the first to admit, I wasn’t one of those fanboys, and not just because I know how to enjoy a movie in respectful silence.
I also wasn’t one of those fanboys who was particularly excited about the upcoming “The Wolverine”. I just couldn’t find the wherewithal to be excited about a movie that seemed like little more than a modern-day X-gene adaptation of Miss Saigon, albeit with a little less singing and a little more mad ninja skills.
Continue reading at The Nerds of Color