Disney-ABC to reach out to #AAPI moms for #FreshOffTheBoat!

Constance Wu, who plays Jessica Huang on ABC's new sitcom "Fresh Off The Boat"
Constance Wu, who plays Jessica Huang on ABC’s new sitcom “Fresh Off The Boat”

It’s no secret: Fresh Off The Boat has been hugely impactful to the AAPI community. One particular subset that has connected with the show are AAPI mothers, particularly first-generation parents who gravitate to Constance Wu’s funny, poignant and nuanced portrayal of an intelligent, fiercely passionate fish-out-of-water immigrant mother in Jessica Huang.

That may be at least partially why AAPI family bloggers reacted with such dismay earlier this week with news that a Disney-ABC mommy blogger junket that included a screening and cast meet-and-greet for Fresh Off  The Boat  and Big Hero 6 included no self-identifying Asian American or Pacific Islander family bloggers. Lack of AAPI representation at this junket was a missed opportunity to engage with the AAPI community surrounding programming of particular significance to us.

Yesterday, I blogged about why these kinds of promotional junkets are important, and how Disney-ABC could stand to benefit by increasing engagement with Asian American consumers.

Today, we’ve got some amazing news from this studio: it looks like Disney-ABC heard us!

Continue reading “Disney-ABC to reach out to #AAPI moms for #FreshOffTheBoat!”