It’s no secret: Fresh Off The Boat has been hugely impactful to the AAPI community. One particular subset that has connected with the show are AAPI mothers, particularly first-generation parents who gravitate to Constance Wu’s funny, poignant and nuanced portrayal of an intelligent, fiercely passionate fish-out-of-water immigrant mother in Jessica Huang.
That may be at least partially why AAPI family bloggers reacted with such dismay earlier this week with news that a Disney-ABC mommy blogger junket that included a screening and cast meet-and-greet for Fresh Off The Boat and Big Hero 6 included no self-identifying Asian American or Pacific Islander family bloggers. Lack of AAPI representation at this junket was a missed opportunity to engage with the AAPI community surrounding programming of particular significance to us.
Yesterday, I blogged about why these kinds of promotional junkets are important, and how Disney-ABC could stand to benefit by increasing engagement with Asian American consumers.
Today, we’ve got some amazing news from this studio: it looks like Disney-ABC heard us!