By Guest Contributor: Monique Jones (@moniqueblognet)
A version of this post first appeared on Just Add Color.
When I first wrote my article about BTS coming to the American Music Awards, I was excited to see this famous K-pop group that I’d heard so much about. I was happy that they would have the chance to perform on a major international stage like the AMAs. I believed that this appearance would serve as the biggest stepping stone yet for K-pop’s eventual domination of American airwaves. As I wrote on Twitter after BTS’ performance (and after I saw the crowd whipped into a frenzy), this must have been what seeing the Beatles for the first time was like.
BTS has been on a roll since their big AMAs debut. They’ve hob-knobbed with R&B it-boy Khalid, and they have released a track featuring Desiigner and Steve Aoki,”Mic Drop”. Everything’s going well; or, it’s going well for BTS, anyways.
The rest of K-pop, however, still hasn’t really “made it” in the States. While one might speculate as to the many reasons why K-pop has failed to penetrate the American music landscape — language barriers; stereotypes about Asian performers held by music executives; general American disinterest towards international music that isn’t British or Canadian — one major reason deserves more discussion: K-pop, as a whole, has a race problem.
So, how is BTS overcoming it?