For over a decade, political strategists have contemplated tactics for winning over the Asian American electorate. Routinely noted as one of the fastest-growing electorates in the country, Asian Americans currently make up about 5% of the electorate and is projected to double to over 12 million voters by 2040. Because Asian Americans are geographically concentrated in a few states, their impact on state and local elections in these states is even higher: in California, for example, Asian American voters wield profound influence in the heavily-Asian American Orange County. In swing states like Virginia, the Asian American electorate is large enough to swing narrow elections; indeed, Senator Hillary Clinton narrowly won the state in 2016 by a margin smaller than the number of Asian American voters in the state.
Going forward, Democrats need to include Asian American voters as part of its core base, and as part of its fundamental electoral strategy.
As the Democratic party sets its sights on the presidential election in 2020 — and the first opportunity for voters to unseat President Trump at the ballot box — The New York Times reports that several early voices have emerged as potential candidates to take the Democratic presidential nomination. They include Senators Elizabeth Warren, Bernie Sanders, Cory Booker, and Kamala Harris as well as former Vice President Joe Biden.
The speculation around these rumored candidacies is fierce; but all of these candidates must implement the following lessons as they advance towards the 2020 election season, particularly when it comes to courting the “sleeping giant” of Asian American voters.