Midwestern Poke Chain Threatening Legal Action Against Native Hawaiians For Using Their Own Language and Selling Their Own Food

A Midwestern chain of poke stores named Aloha Poke is under fire this week for threatening legal action against Native Hawaiian small businesses who use the words “Aloha” and “Poke” in combination to sell the traditional rice and fish dishes.

Aloha Poke Company — founded by former owner Zach Friedlanderregistered the phrase “aloha poke” as a trademark in January 2016. Now, Aloha Poke Company’s attorneys have sent numerous cease and desist letters to other poke shops named “Aloha Poke” — many of them owned by Native Hawaiian small business owners — demanding that they change their name and branding. Unfortunately, many of those small businesses can’t afford to fight the large chain store in court for the right to use their own language, and have been forced to undergo the costly process of rebranding.

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Native Hawaiian Demonstrators Halt Construction on Mauna Kea After Weeks of Protest

Jason Momoa, supporting Manua Kea.
Jason Momoa, supporting Mauna Kea.

For the last week, hundreds of Native Hawaiians have taken to the streets to protect Mauna Kea, the highest peak on Hawaii’s Big Island. Two years ago, the Thirty Meter Telescope (TMT) Project was awarded a permit with the collaboration of the University of Hawaii to build a telescope with a 30 meter aperture on the summit of Mauna Kea. The planned Thirty Meter Telescope is an internationally funded $1.4 billion piece of equipment that upon completion is expected to be able to see up to 13 billion lightyears away with unprecedented resolution at multiple wavelengths.

This is a worthy cause that I can appreciate as a scientist, but not at the expense of Native Hawaiian people, who revere Mauna Kea’s summit as both a holy place and a burial ground for elders.

Native Hawaiians have protested the TMT Project since plans to build it on Mauna Kea were first announced. Last October, dozens of protesters disrupted the TMT Project’s live-streamed groundbreaking ceremony with a peaceful, non-violent demonstration. Mauna Kea’s protecters are concerned that Native Hawaiians were not adequately consulted prior to the state Board of Land and Natural Resource’s decision to allow construction on Mauna Kea’s holy ground, and that the entire area is also environmentally fragile. The protesters are hoping to take their challenge of the TMT Project all the way to the Supreme Court.

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