Yes, I Took The Domain Back!

An old Reappropriate theme from 2006-2007, when Reappropriate was originally at

Readers of this blog might have noticed that Reappropriate has a rather unusual URL. Specifically, my domain is, which uses the relatively obscure .co top-level domain compared to the much more prevalent .com domains.

Long-time readers of Reappropriate — and by that I mean folks who have been reading this blog prior to 2012 — might remember that Reappropriate used to be found at

I had researched the domain extensively — checking to see if it overlapped with any other domain names or existing brands — and I had even agonized over whether I wanted a .com or a .org URL. When I finally made my decision, I registered in the early-2000’s. I transferred the blog from its blogspot hosting, and I ended up maintaining this blog for nearly a decade at

But then, grad school happened. Or specifically, my dissertation defense happened.

Around the time when I was scrambling to complete and defend my doctoral dissertation thesis (and get the corresponding papers ready for publication), I accidentally let my registration of lapse. It was a combination of oversight and, well, grad school poverty. I also have to admit: there had been a part of me that wasn’t sure at the time that I had the energy or interest to maintain the blog — or, if I was ready to close the blogging and Asian American activism chapter of my life for good. And so, I hadn’t noticed that my domain registration had expired.

It took a couple of months (and a successful dissertation defense) for me to decide that I still wanted to work on Reappropriate. By the time I caught the error (and had the funds necessary to renew my domain registration), it was too late. Someone had swooped in and taken my domain.

I was devastated. I felt like a piece of my personal history had been lost. After spending a little more time to assess my options, I registered — the closest domain I could find to — and set out to do the work of shifting this blog’s “branding” over to that new identity and home.

Five years later, Reappropriate has thrived at But, I’ve always mourned the loss of my .com URL. Furthermore, the transition was imperfect: people still look for me at and emails to me still routinely get sent by accident to a email address. (Nonetheless, I had gotten lucky: some time in the last few years, the new owner of realized that the most lucrative thing to do with that domain was to set up a manual forward to along with a few webads to generate some income. Readers who accidentally typed in could still find this blog, even if they were forced to load some extra web ads along the way. It could have been much worse.)

Over the last few years, I brainstormed ways to get back; but I never really thought I would have any real options. In August, I launched a Patreon, which allows supporters to commit funds to help grow and support Reappropriate. A few weeks later, by happenstance, I discovered that the new owner of was willing to sell it.

Using some of the money that has already been raised in the last couple of months through Patreon (as well as a sizable chunk of my own funds) I was able to make a bid to buy back And, I’m delighted to announce that as of today, is back in my possession.

Readers who accidentally type in will now safely be forwarded to (without loading any extra web ads or malware). Anyone who tries to contact me by email at will have those emails forwarded to the proper email address at, too.

Maybe I’ll be the only one in the world who really cares about this; but, I confess to care. Something about getting my original domain name back makes Reappropriate feel more established and stable; maybe even a little bit more legitimate and whole.

So, I just want to thank every reader — as well as every Patreon supporter — for helping to make this happen. Here’s to many more years of Reappropriate writing — at either .co or .com!

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  • Keith