Why Pop Culture Matters to Race Bloggers

Another recent post over at Change.org:

Why Pop Culture Matters to Race Bloggers

Prince of Persia, TwilightThe Last AirbenderKarate KidRed Dawn — this summer’s blockbusters seem to have gotten the blogosphere humming more than usual, with many writers examining Hollywood’s relationship with race.In my experience, sardonic or critical posts focusing on the latest pop culture icons fare far better among readers than dry, data-heavy sociological analyses (which take about 23 times as long to prepare). Pop culture diatribes tend to be easy to write, widely read and more likely to go viral. For bloggers who live and die by pageviews and ad-clicks, this is our bread and butter.

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